Jane Baker

Pursuing Bachelor of Science in Advertising and a minor in Visual Arts | GPA 6.68 | Dean's list

Relevant Coursework: Introduction to Advertising, Com 101-intro to Communications, Cm 201-com writing, CM 180-Drawing 101 - Intro to Drawing, Adlab, Elementary Statistics-113, CM 321-Communication research 321, CM 321-Communications writing, CM 417- Fund Creative Development, CM 419-Advertising Management, AR 121- Foundational Sculpture.

High School | GPA 3.7 unweighted

Studied for 4 weeks at Oxford University, receiving an A in both English literature and criminology

• Planning and executing social media posts (LinkedIn & Instagram) to improve outreach and subscriptions
• Creating print ads and social media press releases
• Implementing media strategy, Adobe skills, and AI skills to improve content and interaction

• Managing our chapter's social media strategy to elevate our presence on platforms like Instagram and tiktok
• Utilizing roles to hone technology skills, such as Adobe Illustrator and Photoshop.

• Brainstormed, sketched, and iterated using Adobe Photoshop and Illustrator to create logos and skateboard designs

• Designed and executed AI-driven social media strategies using ChatGPT, Jasper, Excel, and Microsoft Suite tools to grow CEO and brand presence on LinkedIn, Facebook, and Instagram while automating content and engagement workflows.

• A prior junior varsity member, now a varsity member, continuing to work as an AdClub art director in charge of rough concepts, mock-ups, and deliverables.
• Awarded Rising Star, and most communicative in group meetings

• Effectively work on a strict timeline with 24-hour editing periods while working with real, paying advertising clients.
• Working through rough concepts, mock-ups, and storyboards while collaborating closely with copywriters to execute deliverables.

• Create, draw, and post on stories, Instagram, printed paper ads, and gift cards
• supported with collaborations, such as Ayesha Curry and Asato Family shop, by helping promote through instagram, creating posters, and supporting negotiations
• run social media accounts with a combined 28,000+ Instagram followers, boosting their other profiles' interaction by over 400% and increasing followers by 150%

• Brainstormed the idea to promote community within the shop—shared instructions with the staff, promoted on Instagram, and improved engagement within their Instagram by 400%, resulting in a 150% increase in followers on the instagram account.

• Created, taught, and organized multiple 1-hour-and-a-half watercolor classes for 20+ senior citizens living in senior care as an initiative to connect an isolated group of people through art.

• I volunteered every week to teach gardening as well as lead and create art classes art in the intensive dementia care unit.
• This volunteer position included taking people to COVID-19 safe meetings with family and moving patients to appointments.